As soon as I hit forty, I found it really hard to find clothing online. The young stores were too young (dresses were way too short) and the older or ‘mature’ (gah I hate that word) clothing was so Grandma like that there is no way I would be caught dead wearing white pants and a pressed ‘blouse’ ick!
There had to be clothing stores in-between – and there are – right here!
Boden is worldwide and has not long been in Australia. Boden has lots of timeless, quality pieces that will last you forever. I particularly love their jersey dresses… They fit beautifully, wash well and never lose their shape. Perfect for casual workwear, smart casual wear and awesome fitting jeans. If you care about fabric and how it feels against the skin, Boden is your go-to.
Check out their website for their range (they also have menswear, childrenswear and baby clothing).
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10% off full price, free delivery and returns over $200 (AUS)
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Birdsnest is one of my personal favourite sites because they carry a huge range of brands. Plus if you are like me and have a limited sense of style, check out their ‘outfit’ section, great when you can’t decide what to wear! They have a real knack for putting different clothing together to form an entire outfit. Plus you can shop for body shape, personality, and occasion. Genius!
Built on 30 years of fashion industry knowledge, Cotton Dayz dedicates itself to helping women look and feel fabulous. Their stylists and designers are committed to creating a wardrobe that reflects a woman’s taste, personality and lifestyle; there’s no pigeonholing here. We love that Cotton Dayz clothing is made from natural, easy-care fabrics because who could be bothered otherwise?
The clothes are also curated to suit every style, size, body shape and occasion. Hallelujah!
How good is it to know that you can visit an online retailer that has something just for you?
This brand was made famous by Oprah years ago. Their jeans have this amazing ‘stretchy’ ability that pulls you in a full size! They make your butt look pert, your hips slimmer and your legs fabulous. I have two pairs of these – and yes – they are pricey – but they have lasted me over 10 years and still look fantastic and I get comments all the time when I wear them!
Jacqui E is the go-to online clothing store for workwear that is great quality and reasonably priced. I love their pants – they always fit so well and last forever! Their dresses are simple and stylishly fitted. Very feminine styling with a work-appropriate look.
St Frock is an online women’s wear store that has loads of comfortable and feminine dresses that are very well priced. They cater to plus sizes and you can shop depending on hem length, sleeve length and occasion.
The Colletta Mid Dress in Green Speckle from St Frock
At first glance, you may not think that The Iconic is very age-appropriate. But wait – it has such a massive collection – I have found some GOLD in there – they really cater to all ages and stock some of the best brands for mature ladies! From activewear to ball gowns, workwear and casual gear – they have it all.
Some of those brands include:
If you love tailored clothing and like to invest in perfect-fitting pants or need office wear that still looks chic – Forcast is your gal.
If you are looking for a smoking hot dress to wear to a wedding or just want your curves to shine – then Pasduchas is worth checking out. Sure, they have some ‘younger clothing’ in there, but you’ll also find some midi-dresses that make your figure go ‘Va Voooooom’.
One of the most popular brands for the over-40 woman. Casual wear is made from beautiful breathable materials.
Now before you roll your eyes, some might consider Noni B a ‘Nanna’ shop, but if you hunt through the clothing, quite often you can find a cute little number perfect for you! One of my favourite navy polka-dot dresses I found at Noni B! Mainly for over 50’s – it is worth a look!
Funny name – but beautiful fashion. They are based in the UK (but post to Australia) and offer deluxe workwear for women. Tailored trousers, jersey dresses and blazers to die for.
Beautifully tailored cotton shirts, linen dresses and t-shirts that actually go down to where they should. David Lawrence at first glance can seem a little ‘stuffy’ – but they have some great staple pieces that are so beautifully made and tailored – that this is my go-to brand now for classic pants and workwear.
Tulio is an Australian based Mature Women’s Clothing website that has beautiful and stylish fashion with the older woman in mind. Longer lengths (especially t-shirts) and flowy fabrics. They stock brands such as:
Taking Shape has a beautiful range of women’s clothing – many with gorgeous materials such as bamboo (oh bamboo – I love how you breathe…). They cater for sizing from 12 – 24.
Veronika Maine is renowned for its technical innovation and high-quality finishes. Timeless pieces that will last a lifetime. They also have a dress I’d kill for but it is $220 and my husband would seriously kill me if I spent that much on a dress!
Very high-quality fabrics and styles.
BEST FOR CASUAL STAPLES
Seed Heritage is the best place for high-quality casual wear. They have adorable jumpers, coats and shoes. The perfect outfits for travelling.
Blue Bungalow has clothing that covers more of the parts we don’t like, and accentuates the bits we do! They have workwear, weekend wear, resort wear and clothing for plus size women. Best of all, they have a massive range of Bamboo clothing – which is soft, breathable and drapes beautifully!
Marcs is like a ‘More Fashionable David Lawrence’. I love their t-shirts and shorts. Tailored, classy and beautiful fabrics.
Luxury in everyday wear. Trenery focuses on craftsmanship, their clothing is beautifully made from the best fabrics available le. Beautiful linen dresses, blazers, wide-legged pants, collard shirts and shift dresses. Timeless fashion.
CoEdition is a US site that caters to US sizes 10 – 26. They have seasonal fashion from contemporary designers. They carry over 80 different fashion brands and have the perfect look for all occasions.