Get to Know the Owner of Caden Lane

As the founder of baby brand Caden Lane, Katy Mimari is known for modern designs that look and feel more like an extension of mom’s style than something made just for baby. In other words, you aren’t going to find cheesy bunny and teddy bear prints here.

With no background in design or retail, the mother of three got her start designing fashion-forward diaper bags. “When I was pregnant more than 15 years ago, the only diaper bags out there were these cheesy, baby prints,” she recalls. “I wanted something more stylish.”

Mimari launched her first Caden Lane bags in 2004, and retailers including Nordstrom went crazy for the simple, purse-like designs with their neutral exteriors and bold pops of color peeking out from within. Caden Lane no longer focuses on diaper bags, but Mimari has grown the brand into a multimillion-dollar business that sells directly to consumers via its website and through Mimari’s flagship store in San Antonio, Nursery Couture, which opened 14 years ago. It operates independently of Caden Lane, which is based in Boerne.

“Moms today want comfort, quality, and to make sure their babies are wrapped in the softest fabrics,” Mimari says. “Their newborns are a reflection of them.”

The Caden Lane brand now focuses on infant apparel and personalized newborn essentials designed with the discerning mom in mind. It’s known for its soft knotted gowns and hats—the kind parents often put their newborn in when snapping announcement photos at the hospital—plus zipper footie pajamas and personalized swaddle blankets with baby’s name, tasteful florals and other designs. It also offers mommy robes, crib sheets, changing pad covers and other personalized gifts.

This year, Mimari added a giving arm to her business by establishing the Conceive Fertility Foundation, which will help women who are struggling with infertility. “A percentage of our annual sales will go to our foundation and literally give life to people who cannot afford IVF treatments,” she says.

Between running her business, starting her nonprofit and spending time with her fiancé and children, now 9, 13 and 16, Mimari has a full plate. But, she says, with hard work, perspective, belief in herself and a little trial and error, it’s possible to find a balance.

“You can’t be perfect at all the things,” she says. “You have to focus on what’s important in the moment.”

Baby News

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