How to Start Your Own Subscription Box Business

Subscription boxes are now HUGE and there are new boxes available all the time!

And what’s not to like!  There is nothing more fun than receiving a fun package in the mail once a month or buying a unique gift for a friend. But have you ever thought about designing your very own Subscription Box, and making a business out of it?

Loads of people every day are putting together a unique selection of goods to make their own unique product in a box.  And you can too!  We are going to show you where to go about finding products to stock in your subscription box, how to market them and even cheap and free places to start your own website!

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If you make your box appeal to your demographic, make it good value for money, have it nicely packed and give great customer service, you will sell boxes and have customers come back again and again!

How to Start Your Own Subscription Box Business | Stay at Home Mum

1. What’s Your Subscription Box Idea?

Got an idea already on a fantastic and unique subscription box? Awesome. But if you are interested in starting one but are stuck for ideas, it’s a good idea first to know about what subscription boxes are currently available.  Remember that some subscription boxes are more popular than others. 

The most popular boxes we have seen are in the following categories:

  • Makeup & Beauty Subscription Boxes
  • Fashion and Accessories
  • Hobby Boxes
  • Pet Boxes
  • Health, Fitness and Wellness
  • Gourmet Food, Coffee and Vegan Goods
  • Adult Subscription Boxes
  • Plant Subscription Boxes

This will, of course, depend on what you are looking for. But here are some great ideas to get you started! Remember though, before ordering large lots, order a sample first to make sure the product is indeed exactly what you are looking for! If you have a specific product in mind, email them directly to see if they offer a wholesale price on bulk buying to make your purchases worthwhile.

Remember a niche subscription box will make yours stand out from the rest!

List of Garden Themed Subscription Boxes | Stay at Home MumThere are even plant subscription boxes available now!

More Reading:  Free List of Wholesale Suppliers for Your New Small Business

2. Where do I Source Products to Put in My Subscription Box?

The next step is to decide what you are going to put into your subscription box. Things to consider include:

  • How many items to include in the box
  • The total cost of the items
  • How does your box compare to other similar boxes on the market

If you have a specific brand or product in mind, the best plan of attack is to email them directly. See if you can find an actual name to address your email to (Linkedin helps with that).  Send something along the lines of the following:

Hi, my name is…. I have started a new subscription box business and plan to sell it to (insert Mums, Dads, Women over 30 etc).  I’m interested in purchasing 500 units of your product (insert product name here) hopefully on a regular basis and am wondering what sort of wholesale price you may be able to offer me. I’m hoping to get my first lot of boxes out in the next two to four weeks – can you work within these time frames? Thank you so much and I look forward to hearing from you!”

We have free wholesale lists for every product you can imagine!

Here are just a few:

How to Start Your Own Subscription Box Business | Stay at Home Mum

3. Packaging Your New Subscription Box Business

Packaging is a huge consideration. Think about what will protect the products from damage in transit.  What looks pretty, but won’t be ruined if something should leak.

Not only that, your packaging is a reflection of your ‘Brand.’  So having a plastic container for an eco-friendly box just wouldn’t work.  Think about the products you are selling, and how you would like them to be viewed.  Imagine it is you receiving the box for the first time, how does it look?  What colour is it?  Is it a cardboard box? Is it wrapped in ribbon or does it have a sticker on the front?

More Reading: Where to Buy Packaging Supplies for Business

4. Secret for Starting an Easy Subscription Box Website

What most people starting a subscription box business is, that there is a ready-made platform just for small businesses in this area. And 90% of all subscription box businesses use this platform because it is so damn good!

It’s called Subbly.

It helps you easily make a custom subscription box website with everything you need and nothing you don’t. Subbly does all the hard work for you – it hosts your new website, gives you a place and method of selling and all you have to do is drop your images and branding in – and you are done!

They have a 14-day free trial – we highly recommend you give it a go.

subbly | Stay at Home

5. Branding Your New Subscription Box Business

The most exciting part of starting a new business is to choose your ‘branding.’ Personally, I think you should always go with what you like rather than ‘what everyone else is doing.’ If you adore yellow, make your logo yellow.  Choose an image you love to become part of your brand – because your brand reflects you! 

Of course, there are loads of professionals out there that will design your branding.  But when starting, I always think to start small and build from there.

When starting (and you want to start small) – choose an online photo editing website to make up something simple (they are free!).  I like:

Remember you can change your logo and branding as you evolve!

6. Pricing Your Subscription Box:

Start a spreadsheet with a full account of how much every item costs (including postage), how much your packaging is and add a markup (of course to make a profit).  Profit margins on Subscription Boxes should be about the 25 – 40% mark.  Also, have a look at other Niche product boxes that might be similar to yours and check out how much they are pricing their boxes.

Remember that postage is a separate cost.  Keep in mind that the lighter your Subscription Box is, the cheaper it will be to post – and postage is a consideration that people make when purchasing. Once you have a finished box, pop down to your local Post Office to check how much it would be to mail your box both in Australia and overseas. Consider too whether your box will be a one-off box, a monthly box or a Gift Box.  Offer discounts to people that sign up to two or more boxes.

How to Start a Subscription Box Business

7. Where Can I Sell My Subscription Box?

Okay so you have found what to put in your Subscription Box, and you have put it in a box – and branded it.  Now you need to sell it and let the world know about it!  So where do you do that?  Well, we have the answer to that! 

These websites will sell your boxes – some for a commission of course!

8. How do I Market my new Subscription Box Business?

Marketing is a way to let the world know that you have a brilliant box, and everyone should buy it!  There are multiple ways in which you can market your business.  A free idea is to start your own Facebook Page and Instagram account for your business and post about the contents of your box. Show pictures of you and tell your customers WHY you love your box, and why they will too!

Another way is to have influencers try your box and do a review or have your box listed on one of the many Subscription Box lists going around. There are now influencers that just focus on reviewing subscription boxes!

Some Subscription Box Bloggers and Influencers include:

  • My Subscription Addiction
  • My Beauty Box Review
  • Subscription Box Mom
  • Miss Frugal Mommy
  • Stylish in Suburbia
  • Mommy Splurge
  • Subscription Princess
  • Must-Have Boxes
  • Savory Savings
  • The Feminine Files
  • A Year of Boxes
  • See, Shop, Love!
  • Girl Meets Box

Word of mouth is the most powerful way to get the message out about your box.  So tell your friends and family, and have them tell their friends and families.  Make your social media images gorgeous and appealing.  Have good customer service – and you will be a winner!

Other ways to market your new business:

  1. Start a Facebook Page
  2. Create a Subscription Box Instagram Account
  3. Design Tik Tok videos around your Subscription Box

Subscripton box business | Stay at Home