Pictorial warnings could be a promising option to reduce purchases of sugary drinks for children

Purchases of sugary drinks could be reduced by pictorial health warnings, reports research publishing February 1st in the open access journal PLOS Medicine. A trial in a naturalistic store setting found parents bought fewer sugary drinks when products displayed pictorial warnings about type 2 diabetes or heart damage, as compared with barcode labels. The study suggests that policies requiring pictorial health warnings on sugary drinks could reduce purchases of these products.

Children in the US consume more than the recommended levels of sugary drinks, increasing their risk of a variety of chronic diseases, including type 2 diabetes and heart disease. Research has found that text warnings can reduce sugary drink consumption, but the effects of pictorial warnings remain largely uninvestigated.

Marissa G Hall and colleagues at the University of North Carolina at Chapel Hill randomly assigned 325 parents of children aged 2-12 to an intervention arm or control arm and asked them to choose a drink and a snack for their child plus a household item in a naturalistic store laboratory. The intervention group had pictorial health warnings about type 2 diabetes or heart disease displayed on drinks, while controls had barcode labels.

In the control group 45% of parents bought a sugary drink for their child, compared to 28% in the pictorial warning group. Calories (kcal) from purchased sugary drinks were also reduced, with an average of 82 kcal for controls vs. 52 kcal for the pictorial warnings group. Parents in the intervention arm reported thinking more about their decision and the impacts of sugary drinks as well as lower intentions to serve sugary drinks to their child. Pictorial warnings could be a promising option for reducing purchases of sugary drinks for children, and related health outcomes.

Kids in the US consume too many sugary drinks, increasing their risk of a variety of health problems, from dental caries to chronic diseases like type 2 diabetes. We know from tobacco control research that warnings that include images are effective for reducing consumption. Our study is one of the first to show that this type of policy works for sugary drinks, too. This data provides evidence to support policies to require strong front-of-package warnings as a strategy to reduce children’s intake of sugary drinks.”

Lindsey Smith Taillie, Corresponding Author

Source:

Journal reference:

Hall, M.G., et al. (2022) The impact of pictorial health warnings on purchases of sugary drinks for children: A randomized controlled trial. PLOS Medicine. doi.org/10.1371/journal.pmed.1003885.

Baby News

Related Posts

Young children use saliva sharing to understand close relationships

Comments Off on Young children use saliva sharing to understand close relationships

Encouraging positive behavior in young children – CHOC

Comments Off on Encouraging positive behavior in young children – CHOC

States fight student mental health crisis with days off

Comments Off on States fight student mental health crisis with days off

Experts aim to relieve children from the side-effects of cancer treatments

Comments Off on Experts aim to relieve children from the side-effects of cancer treatments

Study underscores the urgent need to accelerate testing to identify undiagnosed children with HIV

Comments Off on Study underscores the urgent need to accelerate testing to identify undiagnosed children with HIV

Organized sports help kids to develop the “grit” for overcoming challenges as adults

Comments Off on Organized sports help kids to develop the “grit” for overcoming challenges as adults

Panera Mediterranean Veggie Sandwich Recipe

Comments Off on Panera Mediterranean Veggie Sandwich Recipe

Bone marrow transplant provides hope and family: Harper’s story

Comments Off on Bone marrow transplant provides hope and family: Harper’s story

Back-to-school health tips during the COVID-19 pandemic

Comments Off on Back-to-school health tips during the COVID-19 pandemic

New method can safely free patients from lifelong immunosuppression after kidney transplant

Comments Off on New method can safely free patients from lifelong immunosuppression after kidney transplant

Mothers’ experience of stress during pregnancy affects children’s emotional development

Comments Off on Mothers’ experience of stress during pregnancy affects children’s emotional development

Young people with cancer face inequalities in fertility preservation services across the UK

Comments Off on Young people with cancer face inequalities in fertility preservation services across the UK

Create Account



Log In Your Account